Contact: Cyndi Wegerbauer
(858) 442-9247
cyndi@cwcmpr.com
www.mac-case.com

Original Clamshell Briefcase Reborn
- MacBook and iBook customers prompt re-launch of rounded Classic Case -

Carlsbad, Calif -- 22 May 2008. MacCase, the pioneers of the first Apple laptop case, has re-issued the original 1999 clamshell case design with the launch of the 2008 Classic Case. Bringing back a piece of history, the re-launch of the Classic Case was in direct response to requests by MacBook and iBook owners looking for a unique and resilient case solution. The Classic Case is a near match to the original, sporting the rounded shape of the clamshell iBook, a choice of five lively colors and a 1999 price tag of under $50.

“We created the market for Apple laptop cases in 1999 with the launch of the first briefcase for the clamshell iBook. Despite the unorthodox design, the case was extremely popular. It actually became the de facto solution for the iBook,” explains Michael Santoro, President and Chief Creative Officer of MacCase. “Demand for the case was high but Apple kept developing new products, and so did we. We had no plans to continue the case after it sold out, but requests continued and then escalated with the launch of the 13” MacBook. The unique design really taps into the ‘anti-status quo’ element within the Apple community. We are happy to continue being a part of that.”

Designer Michael Santoro retained the overall rounded shape of the original 1999 iBook case which still stands in stark contrast to the boxy, black briefcase alternatives available in today’s market. The Classic Case also includes the MacCase signature window that allows the Apple logo of the laptop to be seen through the case, becoming a part of its design. The two-tone front face and abundance of storage space emulates that of the original. Several improvements were also made including the addition of molded rubber corner protectors, an air mesh interior floor that allows the processor to cool after use and interior straps to secure the 13” MacBook for transport. The case comes in five colors (Tangerine, Blueberry, Keylime, Indigo and Graphite) and is avaibable at mac-case.com.

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For information and photos of the Classic Case as well as other MacCase products from the nylon
and premium leather collections, contact cyndi@cwcmpr.com.
Classic Case in Tangerine # # #

Contact: Cyndi Wegerbauer
(858) 442-9247
cyndi@mac-case.com

For Immediate Release:

New Collection of Cases and Bags Launched
- MacCase introduces leather to its already established line of portable protection solutions -

Carlsbad, Calif., May 16, 2007 -- MacCase has unveiled its newest line of portable protection solutions with the launch of the Premium Leather Collection. Promoted as the Pinnacle in Apple Portable Protection, the collection is the first of its kind to deliver leather sleeves and shoulder bags specifically for Apple MacBook, MacBooks Pros and PowerBooks. The line also consists of matching cases for iPods and other accessories.

“I wanted a product to juxtapose the cool, clinical feel of the computers with something warm, sensual and handcrafted. As a material, leather was the answer,” states Michael Santoro, Chief Creative Officer and President of MacCase. “The result is a state of the art collection that brings the MacCase design vocabulary to the next level.”

Each piece is handcrafted to accentuate the quality of the leather and the precision in which the products are manufactured. The new collection features several new design elements including contrasting white stitching on each curved panel – a feature inspired by the interiors of the world’s most prestigious cars including Ferrari, Lamborghini and Aston Marin.

The leather set consists of a shoulder bag, sleeve, a case for the 30g/60g iPod, and a pouch for laptop accessories. The sleeves are available in three sizes: 13”, 15” and 17”. Each product is available in black, chocolate brown, tan, red and pink and are sold individually or as matching sets.

About MacCase
MacCase created the Apple specific case market in 1999 with the introduction of a briefcase for the original clamshell iBook. The line has since grown to seven models including sleeves, binders, messenger bags, backpacks, slings and briefcases. Sold in over 26 countries, MacCase products are available through the company as well as a number of resellers including CompUSA, MacMall, Small Dog Electronics, MacConnection and Amazon.com.
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Contact:
Heidi Elvestrom
760. 602. 0807

For Immediate Release:

MacCase now available at CompUSA

Carlsbad, CA July, 2005--MacCase announced today that their 12”, 14” and 15”  Pure Silver Sleeves for Apple PowerBooks and iBooks are now available nationwide at all CompUSA retail stores and on line at compusa.com. CompUSA is one of the nation’s leading retailers and resellers of technology products and services.

“This is a big step for us and we are very excited about the opportunity to bring MacCase to a much larger audience of Apple users through CompUSA”, explained MacCase Chief Creative Officer Michael Santoro. “The Sleeves are one of our most popular items. The design has been evolved over the last five years to the point where we think it’s perfect, a perfect combination of design vocabulary, functionality and price. CompUSA is the perfect retailer to showcase that”.

MacCase invented the Apple specific case market six years ago with their colorful case design for the original clamshell iBook. The current MacCase line consists of a broad range of briefcases, messenger bags, sleeves and backpacks for Apple PowerBooks, iBooks and iPods.

About MacCase

MacCase, the First Name in Mac Portable Protection for PowerBook Cases, iBook Cases, PowerBook Sleeves and iBook Sleeves. Mac-Case products can be found at Apple resellers, including MacMall, Small Dog Electronics, Academic Superstore, MacConnection, Amazon.com, and now, CompUSA. MacCase products can also be purchased directly from www.mac-case.com.

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For Immediate Release:

Amazon.com Signs On as the Latest MacCase Reseller.

Carlsbad, CA September 28, 2004

--MacCase announced today that internet giant Amazon.com is the latest reseller to carry the MacCase product line. The MacCase line was recently invited by Amazon.com to be featured in their electronics store, beginning in September.

The MacCase line consists of a broad range of briefcases, messenger bags, sleeves and backpacks for Apple PowerBooks, iBooks and iPods.

MacCase CEO Michael Santoro feels that the timing of the deal with Amazon.com is perfect.  He says, “For us, is it really exciting to be recognized by Amazon as the leader in the Mac case market. Amazon is one of the most popular shopping destinations on the Internet, and so
we’re very proud to be onboard with such a great retailer.” MacCase products can be seen and purchased at amazon.com through this link:

MacCase on Amazon.com

MacCase products can also be found at other Apple resellers, including MacMall, Small Dog Electronics MacConnection. MacCase products can also be purchased directly from
www.mac-case.com.

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