Preview: Beautiful Leather iPad Pro Case 12.9 Professional Folio
As many of you know, everyone at MacCase has been working diligently on the largest new product launch in the company's history. There are 4 new leather iPad Pro case models that are moving to production as well as 3 new additions to our Standard line of nylon products for Apple's newest and largest tablet.
The model that will be the focus of this preview is the new Premium Leather iPad Pro Folio. MacCase has been making Folios for the iPad since Apple has been making tablets. Like the iPhone for Apple, MacCase's iPad Folio is the product by which many people, find, get introduced, learn about and ultimately become a customer of MacCase.
As people move away from buying on quality towards a world where they are fooled into buying on discount (mark something up, then discount it so the customer thinks they are getting a "deal") MacCase's Premium Leather models stand in stark contrast to this trend. You can purchase an iPad case on ebay for under $10. This new leather iPad Pro case has an MSRP of $159.95. Yes, the case on ebay is basically landfill biding it's time pretending to offer protection for Apple tablets. This new, hand built case is a product that will probably out live the tablet it's designed to protect.
So what makes this leather iPad Pro Folio so special? Before any hides are picked or anything is sewn together, a great deal of time, money and energy is spent on developing the frame. This is the heart of the case. If the frame is not designed, engineered and built perfectly, it doesn't matter how soft the hides are or how well they are sewn together. The frame is stamped from a single sheet of alloyed steel. It's then folded and welded to a very tight specification to insure it not only holds Apple's largest tablet in place but that you have access to all the ports and controls. This frame has to be strong. If you've ever purchased a snap in plastic case for an iPad, you've learned that after a short time the corners develop cracks and eventually break off offering no protection for the most vulnerable areas. In essence, you've wasted your money.
Having our lightweight, yet amazing strong hand made frame securing your iPad vs. a cheap plastic frame is the difference between using a Rolls Royce to get somewhere vs. a pair of cheap plastic roller skates. Once the frame is created, it is then covered in ultra suede and sewn into the body of the case and checkin one last time for a perfect fit.
From a design perspective, the iPad Pro opened up several opportunities to incorporate new design elements into the new leather iPad Pro case. These elements add functionality and distinction. The first of these is a place to store the Apple pencil or similar third party stylists. Several locations were looked at but it was decided that the upper left hand exterior corner offered the best overall functionality as well as an interesting stylistic opportunity. A very special die was created to mold the leather into a three dimensional form that becomes the pocket for the pencil. The overall appearance is quite handsome and integrated. It looks very organic. The closure flap for the pencil pocket is secured with a single hidden magnet. Very elegant.
While the exterior pencil pocket is the most visible clue that is Folio is for the Pro, another Pro specific detail that is just as impactful is hidden inside. Many of the cases available for Apple tablets smother or mask the speaker, muffling the music, voice or other sounds emanating from them. MacCase incorporates what is called a "SoundBoard" design by which a material is used to achieve the opposite. For the Pro, a hard smooth leather is used under and around each of the 4 speakers in the Pros body. When you slide the tablet into the Folio, the sound is not masked but projected. Sound waves love smooth, hard surfaces. Having the sound waves exciting the speakers and hitting the leather causes the sound to then be projected out and away from both the case and tablet. Lower volumes can be used vs. not having the SoundBoard design, saving battery life.
Because older iPad models have a single speaker, there was always one SoundBoard area in each Folio to project the sound. With the leather iPad Pro Folio, there are 4 to match the 4 speakers contained in the tablet. The effect is even greater than the single SoundBoard Folio models and has to be heard to be believed.
These two new features combine with industry leading, hand made build quality and some of the softest, most durable hides available to create a truly special leather iPad Pro case. The case does fold into movie and typing modes just like it's sister models for the Air and Mini. The thing that is most striking about the new Folio is not the Pro specific details or the largeness of the case. It is the serious sense of quality is the case exudes. It feels solid and safe and expensive. It is one of those things in the world that is un-compromised. That is a wonderful feeling. The case will be available in the company's signature distressed, Vintage and pebble grain, black satin hides.
Production is commencing on all the new iPad Pro models. MacCase is working flat out to insure they get them in stock as soon as possible. At the same time, their commitment to building the highest quality cases will not waiver. This type of passion and commitment has endeared MacCase Premium Leather Folios to users all over the world including many leading names in music, television, film advertising, literature and similar professions. The latest versions of the leather Folio looks to carry on that grand tradition for Apple's latest and largest tablet in a spectacular fashion.