Custom iPad Pro Cases - Behind the New Program
The latest in a series of interviews about the story behind the design of MacCase products. or in their case, a new MacCase program.
For this interview, we are again speaking to MacCase President and Chief Creative Officer Michael Santoro about the company's new Custom iPad Pro Cases program. The new Custom Program will allow customers to choose a whole host of options to build a unique, one of a kind case to transport and protect their Apple tablet.
Why Custom iPad Pro Cases
JKD: Our last conversation centered around the custom laptop cases. How is doing custom iPad Pro cases different?
MS: Fundamentally it's the same. We are using the same form to collect what the customers want in their build. I think the iPad Pro and the new iPad 9.7 open up different doors when it comes to customization.
JKD: How so?
MS: The iPad Pro is used in much more in teams, teams of doctors, teams of statisticians, teams of creatives, so doing custom iPad Pro cases opens up the door to multiple people working together. All of our custom laptop case pieces were done for individuals.
That not to say that individuals will not want a custom iPad Pro case because they have been ordering. It's just that the tablets open the door to multiple pieces of a given build.
Say you have a team of five people, whether it's a group of PR professionals, baseball coaches or cancer researchers, having the ability to order custom cases with the company, team or hospital logo embossed into the leather, in colors of their choosing is an attractive thing.
One difference I have noticed is that the tablet customers tend to want simpler things. Maybe using a custom leather color, picking the thread color or adding a monogram. The laptop customs tend to want major alterations of our current designs to suit their personal needs. The builds for the custom iPad Pro cases tend to be much less expensive because of this.
Custom iPad Pro Case Costs
JKD: Speaking of cost, what can someone expect to pay for a custom iPad Pro case?
MS: It really depends. Right now we have not done enough of them to put an average together. We did a beautiful custom, chocolate brown Folio for the 12.9 iPad Pro that was around $240 delivered. The customer loved it and was just what they were looking for when they came to us originally. That's what this is all about.
JKD: MacCase has been making cases for Apple laptops since 1999. You've obviously been doing something right all this time. How does this custom program fit into the company's mission, the company's aesthetic or even your personal vision?
MS: The company's mission was and is to constantly innovate, offer the best design specific protection combined with the highest build quality and a timeless aesthetic. I know that sounds like a lot of boxes to check, but that is what we do.
Doing custom iPad Pro cases fits into this mission perfectly. As far as how it fits into the company aesthetic, it could not be a better marriage. I love the idea of doing this. I think we are going to build some truly stunning pieces. We have over 4800 variables to play with.
We start with designs I love, otherwise they would have never gotten to production in the first place (laughing). Now we get to make one-of-a-kind versions. Its exciting. It's exciting for everyone at MacCase, for me personally, and I am hoping, even more exciting for our customers to design and receive something that is truly their vision. From the response so far, the customers are pretty excited.
The MacCase Story, Chapter 3
JKD: You've spoken about the Custom Program being the third chapter of the MacCase's story. How so?
MS: The first wave was Genesis, the brith of the company. That first iBook case. It seems like million years ago at this point. The second wave was the launch of the Premium Leather Collection. This came after losing our largest single customer. Those were some dark days. We had a lot riding on the success of the Premium Leather program and it worked out. It saved the company.
The leather line secured our future and as the market for Apple specific cases filled in around us, we found ourselves high atop this mountain alone because of the uniqueness of those designs and their quality execution. No one had seen anything like it.
Now we stand at the beginning of something new. It feels like we're starting up again. It has that energy, that sense of excitement and not knowing what is going to happen. It's the third chapter for sure but no less exciting than the two that have proceeded it.
JKD: The thing I find interesting is the time between the chapters. You have nearly a decade between each of these different phases. Why is that?
MS: I don't know. Maybe it's necessity. Maybe it takes that long for each phase to run it's course. Maybe it takes that long for me to get bored and itching to do something really new within the structure of MacCase. It's not that I sit around for 10 years thinking of the next big thing. So much happens and happened between the birth of the company and the launch of the Premium Leather Collection. This is the tenth anniversary of the Premium Leather line so I guess we are due for something new, (laughing). That something new is doing custom iPad Pro cases.
JKD: This is a question I wanted to ask you during our last conversation. Where do you see this going? Could this be what MacCase ultimately becomes known for?
MS: If that happened, it would not be a bad thing. We have a great reputation for building great things. I think there is a very quiet yet very passionate group of people who have been using our Premium Leather models for the last 10 years and love them.
They don't spend a lot of time on things like social media. They're busy pushing the world forward and they are doing that with our bags and cases on their hips and shoulders. Our job is to let them know this custom iPad Pro case program exists and that it's here for them. Yes, it will be a lot of work. Most things in life that are worth doing are not easy. That's how you know you are on to something.
"Ordering custom iPad Pro cases with a company or team logo is an attractive thing..."