There are a lot of options in iPad Folios. Leather or man-made materials. Super light or super protective. But what about the company behind the case? No one has been protecting Apple portables longer than MacCase. Have a product question? Call and talk to the guy that designs our Folios. Have a problem with a purchase? The President of the company will help you personally. Superior products married to superior customer service. That's the MacCase way.
On January 27, 2010 the original Apple tablet was introduced by the late Steve Jobs. It was another grounding breaking product introduction from Apple and would be Job's swan song keynote. As the creators of the Apple-specific case market, MacCase gave the new Apple tablet computer a good long look and decided to apply our talent and resources to protecting them. We have never looked back. For over 8 years MacCase has lead the way with the best in Folios.
The idea of an interactive tablet from Apple can trace it history to a series of product "fits and starts". Job's, much like George Lucas on the first Star Wars movie, had "the vision" long before the technology to make it real was ready for prime time.
The Apple Graphics Tablet was Apple first attempt at what one might call "tablet computing". It was a Vacom tablet of sorts that allowed for drawing. Again, the problem was not with the idea, but with the technology of the time to deliver on the promise.
The next attempt came in the form of the Newton Message Pad, which was an even bigger promise that the technology of the time could not deliver on. Awkward, heavy and a weird greenish color, the Newton was a great idea held back by the ability to execute. It was just not ready for prime time.
Steve Jobs Returns
With Jobs return to Apple in 1998, a product juggernaut was unleashed that culminated in the 2007 launch of the iPhone. With the iPhone, Jobs finally had the technology to match his vision of a true tablet computer. 3 years later we had the iPad.
Given the awkwardness of the products like the Newton, the first generation Apple tablet still looks pretty nice 8 years on. Jonathan Ive made sure all the design pieces were in place: a large dominate screen, precision edging and a complex, compound rear surface. All those surfaces, precision and glass would need protection and MacCase has been there since day one with our Apple tablet cases.
As the iPad sold into the millions, there seemed to be a million different cases coming out to protect it. As we looked at what our customers wanted from a Folio style case, we choose several form factors we felt would offer the most benefit.
The MacCase Folio
If we were going to build a Folio, we wanted them to be special. They would need to be special in their their concept, their execution and in how they performed for the customer. Our designs would not only be ready for primetime, the'd be the stars of the show.
While our Sleeves have never sold in large numbers, the people who have purchased them love and swear by them. We wanted the same for the Folio designs.
While all the folio-style designs were inspired by Apple's own black rubberized cover, the Apple case left a lot to be desired. MacCase seized this opportunity to plant our flag at the top of the handmade,leather Folio mountain.
Our design objective was to create the highest quality leather case on the market. Yes, there were many cases insanely more expensive than our original, but as many customers have told us, they were more expensive but not better.
One such customer was a producer at the BBC in London. He was a self admitted, "case guy" and ordered an Italian made ostrich leather cover costing $650 US dollars. Then he ordered the MacCase Folio. Once our Folio arrived, he quickly returned the ostrich case and got his $650 back.
He called to tell us this story. His exact quote was, "The fancy Italian ostrich case was way more expensive than your offering, but not better. You design is clearly superior. I kept yours and sent the bird case back".
From One Generation of iPad to the Next
As the original gave way to the iPad 2, 3, 4 then Air, and now Pro, one thing has remained constant: Our commitment to designing the building the highest quality, handmade Folios available.
I know of no other manufacture that stamps the structure to hold the tablet in the case from a single sheet of alloyed steel the way MacCase does. This insures a precise fit and precise access to all the ports and controls.
Yes, it was very expensive to create the tooling to make the frame this way, but this method yielded the highest quality in the most consistent way. We triple dye the threads we use for the interior so they disappear into the ultra-suede interior fabric.
We use very expensive hides to create our Folios. Real, rich, fully aromatic, vegetable dyed hides, not the plastic PU vinyl the Chinese love to call "genuine leather". I have a genuine $3 dollar bill if you want one of those too. Buyer beware. If a "genuine leather" case is offered on a site like amazon or eBay for under $20, there is a really good chance (like 100%) it's plastic, not leather.
We are lucky and very humbled by the loyalty our customers show towards our products. This humility and passion are carried with us everyday, in every process throughout the company. It's in our DNA. It's what gets us out of bed in the morning. It drives us to surpass the laurels we have built up in the 20 years we have been doing this. No one is resting on anything at MacCase.
So our Folios have evolved over the last 8 years right along with the tablet they are designed to carry. As Apple moves forward and new products are launched, MacCase's goal is to be part of that evolution, providing the world's best protection products for the world's best portable devices. So whether you choose our pebble grain, satin black or raw, vintage brown, we hope you join us along the way.
Do you have an idea to improve our Folios?
While we offer a full breathe of case designs and styles we are always looking to improve them. We're interested in getting feedback from customers and potential customers on what they're looking for in new Folios and ways to improve our current models. If you have an ideas, you can use the contact tab below to write us and let us know.
